For: United Nations 
World Health Organization

Creative Direction: Omar Vulpinari
Art Direction: Matteo Di Iorio
Agency: Fabrica
2013

More than 270,000 pedestrians die on the world's roads each year. This is a global awareness raising campaign for World Road Safety Week 2013 dedicating to the five crucial factors regarding pedestrian safety: magnitude of deaths, positive environment and health impact, visibility, enforcement of laws related to speed and alcohol and safety infrastructure.

The project also conceived a kit with suggestions for DIY public actions and guerilla interventions for the associations around the world advocating pedestrian road safety.