For: United Nations
World Health Organization

Creative Direction: Omar Vulpinari
Art Direction: Namyoung An, Gabriele Riva,
Photography: Piero Martinello,
Sebastiano Scattolin
Agency: Fabrica
2009

The theme for World No Tobacco Day 2009 was “Show the truth: picture health warnings save lives”. UNWHO commissioned a global campaign to urge worldwide national decision-makers to apply pictorial health warnings on all packages of tobacco products. These warnings more effectively inform smokers about the dangers of tobacco, specially in countries with low literacy rates. Governments should not just tell the truth about how tobacco sickens and kills prematurely, they should show the truth also by requiring the placement of pictorial health warnings on packs of tobacco. Each poster surrealistically
communicates the pictorial warnings’ main goal: to not just tell the truth, but show it.