For: United Nations
World Health Organization

Creative Direction: Omar Vulpinari
Art direction: Yianni Hill
Photography: Yianni Hill, Reed Young
Agency: Fabrica
2007

This campaign was commissioned by UNWHO for the First United Nations Global World Road Safety Week 2007. It includes five posters and public service announcements addressing “young road users” which are the most frequent victims of road accidents.

The aim of the operation is to raise awareness and promote action amongst the general global public around the five factors of greatest impact in road injuries regarding young road users: helmets, seatbelts, drinking and driving, speeding, and visibility.

Recipient of an AD Spot Award for Social Advertising in 2008 and an AIGA XCD Cross Cultural Design Award (third place) in 2009.